October weather can start to get chilly up here in the beautiful Sacramento mountains—as fall continues into winter and we begin to see colder temperatures head our way, we all bring out our fluffy jackets and fleeces.  As you unpack your winter woolies, you may notice it’s time for an upgrade (whether it’s due to age or wear)—and you’re in luck, because the Alto Golf Shop has you covered! 
 
This month’s featured product comes to us from the world-renowned Columbia Sportswear brand.  Coming from humble beginnings, this now-global company started in 1937 in Portland, OR.  The Boyle family, having fled from Nazi Germany, settled in Portland and purchased a hat manufacturing company.  As many family companies do, Columbia was handed down through the family until it reached tough-as-nails daughter, Gert Boyle.  Known for her perfectionism, Gert’s motto was, “It’s perfect. Now make it better.”  Through her leadership, Columbia sky-rocketed to it current position as a global sportswear giant.
 
The Columbia brand is known world-wide for their stellar sportswear and outdoor active gear.  Ask your Golf Shop staff how you can purchase you new Columbia cold-weather gear today!