1/5/2025 11:55:20 PM
by Stacey Potter - ALGCC
The prestigious PGA Merchandiser of the Year Award has been missing from Alto’s many golf accolades since 1999—but it reappeared in 2024, awarded to our own Director of Golf, John Rogers. John has spent the last several years improving the look of and sales at Alto’s golf shops, especially the main shop at the Alto Clubhouse.
“I’ve always been interested in merchandising golf retail,” John says. “There’s a lot that goes into it, more than just buying merchandise and gear and arranging it on shelves.” He goes on to explain, “You have to study merchandising techniques and trends, and then there’s personal philosophy, ethics, and methods that go into running a really successful golf shop. You have to know that learning your customer never ends, no matter what type of facility you are merchandising at.”
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